Apple’s iPhone 17 Drives 22% Sales Surge in China Amid Market Downturn
Apple’s iPhone 17 series has sparked a 22% year-over-year sales increase in China during its first month of availability, marking a sharp reversal from the 5% decline seen with the iPhone 16 launch in 2024. The new devices accounted for nearly 80% of Apple’s smartphone sales in the region, with long queues observed at Beijing’s flagship store on release day.
China’s overall smartphone market contracted 2.7% in Q3 2025, underscoring the iPhone’s outperformance against a backdrop of weak consumer demand. Local competitors Xiaomi and Huawei continue to intensify pressure on Apple’s market position.